Adfonic's demand-side platform
Madison empowers customers with clearer purchasing across multiple sources through
a single buying point. It enables complete control over all inventory sources, providing a
much clearer view of the value of their purchases with real-time analytics. Additionally,
Madison enhances the ability for its consumers to utilize complex algorithms with
real-time bidding to more economically increase mobile inventory [3].
a single buying point. It enables complete control over all inventory sources, providing a
much clearer view of the value of their purchases with real-time analytics. Additionally,
Madison enhances the ability for its consumers to utilize complex algorithms with
real-time bidding to more economically increase mobile inventory [3].
3. ^ http://adfonic.com/?post_news=adfonic-introduces-madison-the-smarter-mobile-dsp